NY Fashion Week Spring 2012: Missoni for Target Pop-Up Shop

The Art of Retail: The Missoni for Target pre-sale sold out early.

NEW YORK—In anticipation of the Missoni for Target launch on Sept. 13, a pop-up store opened at 42nd Street and Sixth Avenue across from Bryant Park.

The special advance sale of Missoni products was planned for Sept. 8-10, but it was closed today because as the “Thank you, New York!” note on the shuttered door of the space stated: “Due to your overwhelming response, we are sold out.” On the first day, everything was gone in six hours.

While the Missoni print clothes, flats and towels are gone, the vivid branded signage wrapping the building was still brightening up the block with incredible prints in stunning color combinations.

All photos by Arts Observer

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