Marimekko Opens Flagship Store in Flatiron District

At Marimekko’s new Fifth Avenue store, bean bags are a popular attraction.

NEW YORK—Marimekko, the Finnish textile company known for its cotton fabrics in bold colors with graphic patterns officially opened its flagship store on Fifth Avenue in the Flatiron District yesterday. According to the store’s manager, the location has actually been open to the public since last Saturday when it had its soft opening.

Marimekko is located in the same building as Eataly, which physically surrounds the retail space, and the distinct sounds of clinking dishes can be heard through the exposed ductwork in the back portion of the store. When I visited, the staff was attempting to drown out the sound from the gourmet emporium with a white noise machine.

Nonetheless, the vibe is very inviting. The store has a sitting area with sofas arranged around a coffee table with books including “Design Research” and “Marimekko.” And outside, colorful Marimekko bean bags grace the sidewalk in the front of the store and the tables along the nearby pedestrian walkway are shaded by umbrellas featuring the company’s signature patterns.

Marimekko products, which are also sold at Crate & Barrel, include fabric-by-the-hard, clothing, accessories, bedding, throw pillows and other household goods like trays and cups. The store is fun and vibrant and stocked with plenty to see and touch.

All photos by Arts Observer

The store is a wonderland of bold-patterned fabrics and accessories.

The sitting area features cubicles colorful throw pillows.

The products include many tabletop items.

The brand’s famous fabrics are sold by the yard.

Above, the fabrics are stocked by color; Below, bunk-style beds are dressed in Marimekko linens.

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