Bergdorf’s Celebrates Chinese New Year with Style

NEW YORK—2012 is the year of the dragon and Bergdorf Goodman is ushering the Chinese New Year (Jan. 23) with a trio of windows inspired by the mythic creature.

According to the Museum of Chinese in America, “Of the twelve animals that make up the Chinese Zodiac, the Dragon is the only creature that is mythical and fictitious in nature. And unlike its menacing and fire-breathing Western counterpart, the Chinese Dragon is a magical and auspicious being, a weather god with a command of water and rain.”

One of the most important events in Chinese culture, Lunar New Year celebrates food and family and is a time to cleanse and renew. Berdorf’s puts some style in the mix with displays featuring elaborate, stunning red, cut-paper dragons paired with looks from some of the luxury retailer’s top designers.

All photos by Arts Observer

Toothy Dragon. Top of page, from left, Vest by Haute Hippie, dresses by Marchesa, Marc Jacobs, Naeem Khan.

Haute Hippie vest with dress by Marchesa.

From left, Dries Van Noten, Equipment, Haute Hippie, Emilio Pucci, Marc Jacobs, Bottega Veneta.

From left, Dresses by Naeem Khan and Coquette Atelier.

From left, Dress by Naeem Khan, Gowns by Coquette Atelier and Naeem Khan.

There is one comment

  1. Nancy Hamilton

    Why is the artist’s name in the above wonderful photos not mentioned? Aaron Wexler has done a fabulous job of creating Chinese dragons and cut-outs for the background of the windows at Bergdorf’s.


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