NEW YORK—A flock of Flyknit uppers is suspended from the ceiling of the Nike Stadium store on Bowery Street. The installation is a part of the concept store’s latest focus. Every season the location reinvents itself inside and out and all summer it has been promoting Nike’s new Flyknit shoe design which is built around a “featherweight, formfitting, virtually seamless upper.” The innovative space serves as a retail outlet, creative lab with mood boards and has been hosting special Flynknit design workshops (watch video), in addition to offering a new series of custom t-shirts.
View the store’s previous concept.
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