NEW YORK—Barneys has transformed the entire fifth floor of its Madison Avenue flagship store into Gaga’s Workshop. For Gaga fans (her little monsters), the holiday initiative is a shopper’s paradise. The workshop features a wide selection of affordable products—from $15 cookies frosted with Gaga’s face (at left), tote bags and toys to journals and holiday ornaments. There are also more pricy items such as enormous $395 candles and a collection of jewelry that includes $1,300 necklaces. The project was promoted online by making a special limited edition product available each day for 12 days before the workshop opened at the store on Nov. 21 (the 12 days of Gaga à la the 12 days of Christmas). The Barneys project is a collaboration with Lady Gaga and her creative director Nicola Formichetti and 25 percent of sales will benefit her Born This Way Foundation.
All photos by Arts Observer